Mood boards are a crutch. They're how agencies avoid the hard conversation about what a brand actually needs to say. We banned them as the opening deliverable three years ago and our first-round approval rate went from 40% to 78%. Here's the process we use instead.
Process · April 30, 2026
Why We Stopped Doing Mood Boards First
Mood boards are a crutch. They're how agencies avoid the hard conversation about what a brand actually needs to say. We banned them as the o
Firefly Studio Editorial5 min read
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