A brand that looks great at launch but breaks at 200px, in grayscale, on a tote bag is only half a brand. Every identity we build starts with the smallest viable mark — if that doesn't work, the logo doesn't work. How we stress-test before we ever open Illustrator.
Brand Identity · April 30, 2026
Designing for the Long Term: Identity Systems That Scale
A brand that looks great at launch but breaks at 200px, in grayscale, on a tote bag is only half a brand. Every identity we build starts wit
Firefly Studio Editorial5 min read
Continue Reading