A DTC skincare brand came to us with a name, a formulation, and a March launch date. We delivered naming validation, primary identity, packaging system, editorial photography, and a complete Figma component library by February 15th. This is the honest retrospective — what went to plan, what didn't, and why the timeline actually worked.
Case Study · April 30, 2026
From Logo to Living System: A Full Brand Build in 90 Days
A DTC skincare brand came to us with a name, a formulation, and a March launch date. We delivered naming validation, primary identity, packa
Firefly Studio Editorial5 min read
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